File Names

The file name of a page is taken into account when search engine spider your website. You should therefore always try to use your main keyword in the filename (here: on_page_optimization.php). If you are using dynamic pages you could use mod_rewrite in the .htacces file to rewrite your file names and URLs.

Example

Title Tags

The page title is what most search engines will show on their search result pages. It is vital that you make extra effort into getting this right and it should not (only) be the websites name. Is your page title defined and is it containing your main keyword? Is it short and does it describe the page content correctly? Preferably 5-8 words.
For Goolge it should be 67 characters including space.
For Yahoo it should be 120 characters including space.

Example

Meta Tags

Although most search engines don’t pay much attention to meta tags it is still important to add your meta tags for onpage optimization. Some search engines still use them to display your page in their lists. Try to make them different for every webpage. Is your description defined and is it describing your content? *Preferably a maximum of 25words in your description tag. Are your keywords defined and do they also list misspelling and typos? Are keywords not repeated more than 3 times? Preferably 1-3 main keywords and 1 keyword phrase in your keyword tag.

Example:

Heading Tags

Right after your page title your heading tags are of most importance. Search engines use them to define the importance of your keywords. If you find your heading tags too big and use css to define how they look.

Make sure you are using only one <h1> tag.Is your <h1> short and does it contain your main keyword? Preferably your <h1> tag should match your page title. Are your <h2> tags defined and do they contain variations on your keyword? Could you be categorizing even more with <h3> tags?< Have you styled all heading tags using CSS to improve page design?

Example:

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Bold and Italic Texts

A bold or italic word has more weight for most search engines. So try and use your main keyword in bold <b> and italic <i>. Please note that the use of <strong> and <em> instead of <b> and <i> does not matter. Google has stated that they treat this code exactly the same.

Example:

Image Alt Tags and Names

Search engines don’t just look at text they also take images into account. Try to Use Image Alt tags and name images using your main keyword.

Example:

Promotional Comments

Some search engines, like the Inktomi search engine, read comments in the “<!--" format. If you place a keyword rich paragraph after such a comment at the top of the page this could help keyword weighting and your keyword relevancy.

Example:

Keyword Analysis

Keyword Analysis is the starting point and cornerstone of search marketing campaigns

Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense.

Some keyword Analysis tool

• https://adwords.google.com/select/KeywordToolExternal
• http://seokeywordanalysis.com
• http://www.live-keyword-analysis.com
• http://www.keywordsanalyzer.com/

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Content Analysis

Content of your webiste is more important. Goolge loves information.

Content of your website must be relavent to your website.Your target keywords often repeate in content of your website.

Anchor Links

One of the most important tags you must use for SEO.

• Spiders use these to crawl your site, so you must have links to pages throughout your site.
• Other sites that link to yours will send spiders your way also.

• Firstly, text in anchor tags are given a lot of importance.
• If other sites link to you, this must mean your site is popular, and so you increase in rankings.

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Inbound Links

Inbound link means any link received by a webpage from another webpage. Inbound link also known as Backlink,incoming links,inlinks, and inward links.

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.[1] Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

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Out Bound Links

An outbound-link (OBL) is a link from your website to another website. Outbound links can add value to your site by providing useful information to users without you having to create the content. It is difficult for a single website to be comprehensive about a subject area. At the same time outbound links are a potential jumping off point for users and also provide PageRank for the target page. Some search engines algorithms actually place value on sites with many outbound links. These are dubbed authority or expert sites.

Since PageRank is based on the linking structure of the whole web, it is inescapable that if the inbound links of a page influence its PageRank, its outbound links do also have some impact. To illustrate the effects of outbound links, we take a look at a simple example.

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Google Sitemap Creation

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are accessible for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include extra information about each URL: when it was last updated, how frequently it changes, and how vital it is in relation to other URLs in the site. This allows search engines to crawl the site more cleverly. Sitemaps are a URL addition protocol and match robots.txt, a URL exclusion protocol.

Google XML sitemaps are sitemaps that are used by several search engines (not just Google) to provide a suggestion point for websites. They are an XML file that includes all the pages of that website in a way that is simple for the search engines to reference and index. Ironically, the XML Sitemap requirement was developed in tandem with Google, Microsoft, and Yahoo!, but nearly all people submit to them as "Google XML Sitemaps".

Robot.txt

A robots.txt file restricts access to your site by search engine robots that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages.(All respectable robots will respect the directives in a robots.txt file, although some may interpret them differently. However, a robots.txt is not enforceable, and some spammers and other troublemakers may ignore it. For this reason, we recommend password protecting confidential information.)

You need a robots.txt file only if your site includes content that you don't want search engines to index. If you want search engines to index everything in your site, you don't need a robots.txt file (not even an empty one)